This is just the tip of the iceberg on setting yourself apart from other companies. You could possibly offer a one-year house washing guarantee or a three-year roof cleaning warranty. Some things that can help you differentiate from others are offering a warrantied service. You need to be able to articulate something that really makes you stand out. Here is a great example of a pressure washing website that passes the 5-second usability test.Įverybody and their momma is licensed and insured, everybody does pretty good work and everybody says that they’re the best, but what makes you stand apart from everyone else? Don’t just speak about how great your equipment is and how many years of experience you have, your customer doesn’t really care about those things. This will come in the form of a primary call to action and possibly even a secondary call to action. Next, you need to communicate how it is that you make your customers’ lives better, and lastly you need to provide a clear way to do business. Be crystal clear about what it is that you do and put it big and bold in the hero section of your website. They’re writing their headlines on their website for them and not for their customers. Many companies try to be clever, witty, and cute rather than being concise and clear. Now, this may seem obvious but in practice, it actually isn’t. First and foremost, you must communicate explicitly what it is that you do. So what is this mysterious 5-second usability test? Here it is in a nutshell, when a visitor comes to your website within 5 seconds you must clearly communicate three things. Implementing the tactics involved in the 5-second usability test will only take you a few minutes but will dramatically increase your conversion rate on any pressure washing website. Here’s where the content strategy starts to come and play.
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